








Our experience ranges from social innovation to SaaS, with partners including Fortune 500s, city and federal agencies, startups, foundations and nonprofits. We focus this breadth of expertise on three verticals and their strategic interplay.
We see strategy and innovation as living processes refined through feedback loops. Our three practice areas equip your organization to see clearly, act intentionally, and test your processes and offerings to ensure they increase the value transfer between thinking and doing, allowing for good ideas to surface anywhere and ensuring that strategy is always grounded in reality.
Illuminate opportunity and trace where change is flowing. Map emerging signals, clarify opportunity spaces, and explore long-view possibilities to not just react to change, but shape it.
Frame the opportunity, then operationalize the vision through human-centered design research and service innovation to improve how people experience your organization, inside and out.
Experimentation and feedback loops grounded in the people and reality of your offerings. Test the tools, methodologies and practices to uncover unmet needs, break down challenges, and test bold ideas in practical, measurable ways.
Break out of silos, gain new perspective, reimagine what's possible, form new playing fields and spaces.
Co-create a vision, identify priorities, build modern capabilities, de silo organizational knowledge and practices, and build alignment across the organization and stakeholders
Identify opportunities, understand context, map landscapes, and reduce risk.
Support and advisory to get perspective and maintain clarity amid complexity and change.
Your deliverables have become immediately useful, with the Advisory Board this morning deciding we have to take a focused approach (as opposed to a full scale approach) based on your research and conversations… Your work did a nice job of distilling the main things to be thinking about and giving the next thinking shape.
Program Director, Gary Community Ventures
I was continuously impressed by Lauren's ability to quickly and deeply understand the user problems at hand using both quant and qual methods, to effectively communicate her findings, and make data-informed strategic recommendations to a wide variety of stakeholders… As a product person, it's like finding gold to have a creative partner who understands the broader business and technology at hand.
Head of Product, Bellese Technologies
Lauren is a thoughtful listener, and she pairs it with broad business acumen and a native sense of how to reframe your thinking to productive ends… She's helped me think through my leadership style, where I find excitement and where I find frustration, and how to improve. This has had a measurable impact on my business, my happiness, and my life.
CEO, Aclymate
Lauren is an accomplished leader skilled at using user research to create clarity and translate that clarity into actionable organizational strategy. While design strategy and innovation sometimes seems amorphous, Lauren possesses the ability to drive concrete changes and business results.
Service Design Lead, Bank of America
At WHOLE Innovation and Design, "whole" is an ethos that underscores all we do, as a principle for our ways of working, and the quality of outcome and experience we seek to create.
New possibilities emerge when working toward wholeness. It's an act of imagination and of integration. To be whole is to hold complexity and to acknowledge the parts of a system. To create with those that are impacted by the problem and the solution. It's to be values- and value-driven. We build a more whole future in context, in relationship and through practice.
Founded by Lauren Sinreich, WHOLE is a network of designers, artists, strategists, and technologists seeking to create more whole futures in this era of change, uncertainty and opportunity. Drawing on more than two decades of experience working across social innovation, technology, systems change, and human-centered design, Lauren has guided Fortune 500s, foundations, government agencies, and cross-sector coalitions through moments of transformation.
hello [@] wearewhole [dot] co